Fitness business marketing strategies and how to increase profits in the fitness industry are two of the top business related hot buttons in the industry today. The fitness business is a service based business and 100% relationship based. Whether you offer consulting services, personal training, memberships (online or offline) or sell health and fitness related products, you are in the business of problem solving. A lot of fitness professionals I meet are confused by online marketing and how to bridge the gap between meeting people online and creating a personal relationship with them which will ultimately bring new customers to the business.
Here are 4 new ways to master fitness business marketing online and reach an entirely new audience who needs the services and products you offer.
1. Focus on Attraction Marketing to Boost Your Fitness Business Marketing
The number one way to start successful Fitness Marketing Systems is to focus on attraction marketing. Attraction marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
Basically, Fitness Marketing Ideas need to be geared toward your perfect customer or client and giving them information that will help them solve their problems. You must have a very clear picture in your head of who your perfect client/customer is and what they want to learn from you.
Here are a few questions you can ask yourself to get started with attracting your perfect client/customer with your fitness business marketing plan.
1. What type of people do you love being around? (you will do your best work when you are surrounded by people to give you energy!)
2. What do they like to do?
3. What do they talk about?
Action Step: Start posting 3 – 4 times each day on Facebook and Twitter and create posts that answer the questions above. Show your audience what you are doing (or not doing) to stay healthy and fit. Be honest and real, don’t preach … teach! Being honest with people, talking about your own personal fitness and nutrition obstacles and how you overcome them can be very inspiring. It should never seem like you are focusing on fitness business marketing, give people good content and they will love you!
Create LISTS on Facebook to stay organized and in constant communication with your prospective clients and customers and stay focused on your Fitness Marketing Strategies. Don’t get lost in the news feeds, check your list one time per day, leave a few comments, offer some suggestions and be genuine. You need to create time every day to follow your fitness business marketing goals on social media. When you have reached your goals for the day, then you can log back in to your favorite social media sites and catch up with your friends and family.
Action Step: Click here to learn how to create lists on Facebook to stay focused with your Fitness business marketing.
3. Encourage Your Social Media Followers to Join Your Email List – EVERYDAY and Tap in to the Power of Effective Fitness Business Marketing
This one tip is worth it’s weight in gold! I completely changed the focus on my fitness business marketing strategy when I truly understood the value of building a large list of email followers. Building an email list of loyal followers who know, like and trust you is not a new concept. It is imperative to the future success of your fitness business marketing plan that you are encouraging your followers to join your email list everyday.
Make a goal of adding 1 – 2 new people everyday to your list and at the end of the month you have 30 – 60 new prospective clients and customers who will be following you. Boom! All of the sudden you have put your fitness business marketing strategy on overdrive and you have a new list of prospective clients and customers that are dying to open your emails. It’s priceless!
As you meet new people on social media, send them a private message (don’t post on their wall) to opt-in to your email list and offer them something that will solve their problem.
Action Step: Invite 2 people TODAY to join your email list and schedule 15 minutes everyday to invite new people to join your list.
Creating thoughtful and inspiring content that your potential clients and customers find helpful can be done in under 15 – 30 minutes each day. You can post your content on Facebook (business page notes section – if you don’t have a website or blog), a video on YouTube or a long post on your Facebook profile page. You don’t need to have a website to create content that people will view, it helps to have a website, but don’t wait until you have a website to get started. Here are a few ideas. “Today I was inspired by ….” or a review of a product that you think would benefit your readers. “TRX® Workout Review” or “Paleo Diet Review” … get creative and show people that you are an expert your space.
Action Step: Schedule time on your calendar each day to create one piece of content and create a “call to action” on at least 3 pieces of content each week. Sample call to action, “Need weekly motivation, healthy recipes and workout tips, then subscribe to my email newsletter!”
Are you ready to master these fitness business marketing tip and take action today? Then check out The Online Fitness Academy and I’ll help you maximize your efforts and keep you on track with your fitness business goals.
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